I can’t draw. I dread Pictionary-type games. Absolutely zero talent, but that’s OK. Although it would prove useful to be a sketch-master with communicating design ideas, there hacks to get you where you need to go.
Do Your Research
Be clear on what you want your app to do. Wireframes aren’t meant to be beautiful, they are meant to communicate product requirements, user flow, transitions, and design ideas.
You can use a dead simple software like Balsamiq wireframing software, or you can just use a pen and paper.
My myself, I am cheating. I ordered some stencils on amazon. It allows me to not worry about how I am drawing, but just focus on communicating my ideas. Without talent, I was able to draw up:
- Onboarding Pages
- How ‘playing’ should work
- Settings page
- Upgrade & registration logic
For extra points, I plopped the wireframes into the Marvel App, which turned it into a clickable prototype.
Hire a Good Designer
There are many people that call themselves designers. But you really want to find someone who has ample talent as well as being an effective communicator. Design is about communication. A good designer has a high level of empathy for the end-user in mind. Don’t cheap out.
Where you can save money (and time!), is with clear product requirements and decisive decisions.
Scour websites like pttrns to collect examples you like and try to be as specific as possible. What do you like about the colors? Typefaces? Navigation? Onboarding? Transitions? Copy? Tone? Brand?
There is where your app idea comes alive. So, spend a lot of time at this step. A designer is only as good as the input you give, so be clear on requirements and design taste. A good designer will turn that chicken scratch into something beautiful.